| Client | Janasya |
|---|---|
| Industry | Apparel (Indian & Indo-western Fashion) |
| Initial Need | Boost digital sales through direct-to-consumer platforms |
| Challenge | Scaling a traditional apparel brand globally with modern ad funnels |
| Solution | Multi-country full-funnel ad strategy + influencer-led content |
| Game-Changing Moment | International market penetration via Google Shopping + Myntra + Retargeting |
| Breakthrough | ₹1.1 Cr → ₹5 Cr revenue in 3 years |
| Expansion | Entered USA, Canada & UK with ROI-focused campaigns |
Janasya came to us with a strong product line and vision—traditional wear for modern women. The challenge? Expanding this Indian aesthetic globally without losing the brand soul.
With Messold, Janasya began the digital makeover—converting product storytelling into performance, catalog browsing into purchases, and Indian tradition into global trends.
Janasya is known for its Indian and fusion wear—kurtas, tunics, dresses—that merge comfort with style. With affordable luxury as its mantra, it appeals to Indian women and global South Asian communities alike.
The brand needed digital firepower to scale while staying true to its roots.
The introduction of:
...led to a leap in conversions from both Indian and international audiences.