About the Brand:

LEAF is a pioneering audio brand that is committed to redefining the way people experience movies and TV shows.

They believe that watching isn't just about viewing; it's about becoming part of the story.

Paras Batra co-founded Leaf with an ideology of creating products which have cutting edge technology inside but look extremely simple from outside; just like a Leaf

LEAF's mission is to provide users with an immersive, theater-like experience anywhere, anytime.

Why They Chose Messold:

<aside> 👉 LEAF faced specific challenges and opportunities that led them to partner with Messold:

⚡️ Limited Brand Awareness: Despite offering an exceptional audio experience, LEAF faced the challenge of limited brand awareness and needed to reach a broader audience.

⚡️ Low Sales Conversion: While their products garnered interest, the conversion rate from interest to purchase was lower than expected.

⚡️ Inconsistent User Engagement: They sought to enhance user engagement and ensure their customers remained immersed in their audio experiences.

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In collaboration with Messold, LEAF aimed to address these challenges, boost brand recognition, and elevate the audio experience for their users.

Our Goals:

Messold set 3 main goals for the LEAF project:

1. Enhance Brand Recognition: Increase brand awareness and recognition, positioning LEAF as a leader in immersive audio experiences through targeted Meta ads.
2. Boost Sales Conversion: Improve the conversion rate from potential customers to actual purchasers, utilizing Google Ads for effective advertising campaigns.
3. Elevate User Engagement: Develop strategies to keep users engaged and invested in the world of storytelling offered by LEAF through website optimization.

The Work We Did:

Messold and LEAF embarked on a collaborative journey to achieve their goals. Messold devised a comprehensive strategy that included innovative marketing campaigns, enhanced user engagement tactics, and a targeted approach to boost brand recognition.

Initially, the set-up and sales took some time, but once the engagement increased, and the platforms understood the target audience properly, sales increased exponentially, with them even reaching an ROAS of 5.8 at one point.

• A High ROAS
• A 4.2x increase in sales
• Increased Brand Engagement
• Increased Customer retention
• High Sales Conversion
• International Recognition

Client Experience:

The collaboration with Messold has been truly transformative for LEAF. Our brand awareness has skyrocketed, and our products are being embraced by a wider audience. Sales conversion rates have improved, and our customers are more engaged than ever. We are excited about the future of LEAF and the experiences we'll continue to offer. - Paras Batra, Co-Founder of LEAF

Conclusion