| Client | MiniKlub |
|---|---|
| Industry | Baby & Kidswear |
| Initial Need | Drive large-scale digital performance and international sales |
| Challenge | Scaling globally without compromising brand trust and safety messaging |
| Solution | Hyper-scaled full-funnel campaigns + international localisation strategy |
| Game-Changing Moment | Multi-country campaigns (USA, Singapore, UAE) with 3x returns |
| Breakthrough | ₹24.6 Cr → ₹33.9 Cr annual revenue in 1 year |
| Expansion | Added Singapore + USA in 2023-24 |
MiniKlub had a mission: to become every parent’s go-to brand for baby essentials. With strong offline retail presence, they partnered with Messold to translate that trust into digital impact.
The scale was enormous—but so was the potential.
Our goal? Blend warmth with performance. Safety with scale. And turn the brand into an international force for new parents worldwide.
MiniKlub is a premium baby and kidswear brand founded with the belief that “every baby deserves the softest welcome to life.” Their products prioritize safety, comfort, and design.
With global ambitions, they turned to Messold for marketing that resonated across geographies while delivering ROI.
While Indian campaigns were performing, global parents were also searching for trust, quality, and gentle care.
With this insight, we launched: