Phuljhadi is an intricate jewelry brand born out of self-love, offering women stunning and trendy jewellery at affordable prices.
Founded by Mrs Prachi Khanduja, the brand is driven by a deep passion for elegant jewellery and a vision to bring joy to every customer who adorns their creations.
With jewellery handcrafted by skilled Indian artisans, "Phuljhadi" infuses love, care, and attention to detail into each piece.
It offers customers a range of customizable jewellery that can create lasting memories for loved ones.
<aside> 👉 Phuljhadi faced specific challenges when they joined forces with Messold:
⚡️ Low Brand Engagement: The brand struggled to connect with its target audience, and its jewellery offerings needed more recognition.
⚡️ Low Sales: Despite the exceptional quality and craftsmanship, their sales numbers didn't reflect the value of their products.
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Messold took up the challenge with enthusiasm.
Messold set 2 main goals for the Phuljadi project:
Since collaborating with Messold, Phuljhadi experienced a significant upswing in their sales. The brand's journey was marked by innovation and dedication. Targeted advertising on platforms like Facebook and Google Ads proved effective in reaching their intended audience.
The retargeting approach further amplified brand engagement and boosted sales, ensuring that potential customers who showed interest in their jewellery continued to engage with the brand.
Our partnership with Messold has been transformative. Since joining forces with them, we've seen a remarkable increase in sales. Phuljhadi's jewelry is receiving the recognition it deserves, and we couldn't be happier with the results. - Prachi, Founder of Phuljhadi