Case Study: Powersutra’s Rise from Custom to Category Leader with Messold
| Client | Powersutra |
|---|---|
| Industry | Apparel (Custom Fit Women’s Clothing) |
| Initial Need | Shopify website development |
| Challenge | Building tech infrastructure and demand for customized fits |
| Solution | Website, brand positioning, full-funnel marketing & retargeting |
| Game-Changing Moment | Reinvented the online experience for made-to-measure apparel |
| Breakthrough | ₹33L to ₹5.5Cr annual sales in under 4 years |
| Expansion | Grew across India; new international site in the works |
When Powersutra approached us, they didn’t just want a website—they wanted to change how women buy clothes. The goal? To offer inclusive, custom-fit clothing that flatters every body type.
We built them a sleek Shopify store that reflected their premium appeal and made customisation feel effortless. But that was only the beginning.
What started as a small launch soon became a national movement. Today, Powersutra isn't just a fashion brand—it's a category creator.
Powersutra is a women-centric fashion brand that blends personalisation, elegance, and empowerment. They design tailored western wear—blazers, dresses, tops—for women of all sizes, with a heavy focus on comfort and confidence.
Their vision: fashion that fits—literally and emotionally.
After launching the site, the next challenge was educating and convincing customers to trust a brand-new approach.
That’s where our full-funnel marketing kicked in. Retargeting flows. UGC. WhatsApp. SEO. Meta. Google. Every channel was tuned to one goal: make custom fashion mainstream.