About the Brand:

PowerSutra is a reputable brand that specializes in providing high-quality formal wear for women.

Their product line includes a wide range of clothing items, such as dresses, pantsuits, and skirts, all offered at affordable prices.

With a commitment to quality and style, PowerSutra has gained recognition for its exceptional clothing.

Why They Chose Messold:

<aside> 👉 PowerSutra faced specific challenges when they joined forces with Messold:

⚡️ Low Brand Engagement: The brand struggled to connect with its target audience, and its jewellery offerings needed more recognition.

⚡️ Low Sales: Despite the exceptional quality and craftsmanship, their sales numbers didn't reflect the value of their products.

⚡️ Website Enhancement: The existing website required improvements to provide a more efficient and visually appealing online shopping experience.

⚡️ Positive Return on Ad Spend (ROAS): Achieving a positive return on advertising investment was a challenge for PowerSutra.

⚡️ International Presence: Expanding their reach to establish an international presence was a goal that PowerSutra wanted to achieve.

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Messold took up the challenge with enthusiasm.

Our Goals:

Messold set 5 main goals for the PowerSutra project:

1. Redesign an Efficient and Attractive Website: Enhance the brand's online presence by creating a user-friendly and visually appealing website.
2. Deep Audience Study: Conduct a thorough analysis of the website's target audience to identify areas for improvement.
3. Increase Conversion Rates and Decrease Bounce Rates: Implement targeted campaigns to boost conversion rates and reduce bounce rates on the website.
4. Introduce Retargeting Campaigns: Develop retargeting campaigns to encourage website visitors to complete a purchase.
5. Create a Global Customer Base: Expand PowerSutra's reach and establish an international presence.

The Work We Did:

The collaboration between PowerSutra and Messold resulted in significant improvements across various aspects:

• Redesign of Website: A more efficient and visually appealing website was created to enhance the online shopping experience.
• Targeted Advertising: Targeted advertising on platforms like Facebook and Google Ads effectively reached the intended audience, increasing brand visibility.
• Retargeting Campaigns: Retargeting campaigns were introduced, ensuring that potential customers who showed interest in PowerSutra's products continued to engage with the brand, ultimately leading to more sales.

The collaborative efforts between PowerSutra and Messold yielded remarkable results. Notably, PowerSutra achieved a positive return on ad spend (ROAS), demonstrating the effectiveness of their advertising efforts.

Furthermore, the brand witnessed a substantial 4.3x increase in sales, a testament to the quality and appeal of their clothing. Their brand engagement was significantly enhanced, fostering a deeper connection with their target audience.

Moreover, PowerSutra succeeded in retaining a higher number of customers, encouraging repeat business and long-term customer loyalty.