About the Brand:

Thememyparty is an e-commerce brand specializing in decoration supplies for a wide range of events, from birthdays to weddings.

ThemeMyParty's brand identity is centered around the idea of making parties more fun and memorable.

The company offers a wide range of high-quality party supplies and decorations, at competitive prices.

Why They Chose Messold:

Thememyparty embarked on a remarkable journey to establish their brand from the ground up. Messold was the team they trusted to help them do so.

<aside> 👉 They faced unique challenges:

⚡️ All Merchandise are Impulse Products: Their product line, consisting of impulse items, posed the challenge of engaging customers effectively.

⚡️ Low Brand Engagement: The brand had yet to make a significant impact in the market

⚡️ Low Return on Ad Spend (ROAS): Their advertising efforts weren't producing the desired results, and they needed a breakthrough.

⚡️ Need for Data Analysis: Lack of audience insights.

⚡️ No International Presence: Audience Pool for quality of products was quiet small.

</aside>

Messold took up the challenge with enthusiasm.

Our Goals:

Messold set 5 main goals for the ThemeMyParty project:

• Redesign an efficient and attractive website.
• Aim to Increase Sales by conducting in-depth research on audience to target for ads
• Establish a target group and increase brand enagement
• Implement targeted campaigns aimed at increasing Return on Ad Spend
• Aim to create a global customer base.

The Work We Did:

Messold dedicated substantial efforts to bring Thememyparty to life from scratch. We embarked on an innovative journey, testing and experimenting with various advertising strategies on platforms like Google and Facebook. The early stages involved refining the concept and perfecting the brand's identity.

What we achieved:

• A positive ROAS in debut year.
• 20 Lakh+ Generated in sales in Debut Year
• An established customer identity to engage with
• A High-Quality Website

"Thememyparty" not only withstood the challenges brought by the COVID-19 pandemic but also leveraged the crisis as an opportunity to enhance its sales and brand recognition. These were the results we achieved the year after pandemic, pointing towards the fact that the brand did well beyond the special circumstances that propelled it to its initial success:

• An ROAS above 4
• A Colossal 3x Sales Increase
• Higher Customer Retention
• An international presence.

Through the dedication and expertise of Messold's team, "Thememyparty" achieved remarkable growth and potential. In the financial year of 2022-23 we breached the 1Cr sales mark. This brand, once a mere idea, has now ascended to the 12th rank among the most popular e-tailers of party decoration supplies in India, marking a significant achievement for both Thememyparty and Messold.

Here’s what we achied in 22-23:

• Almost 2x Sales from Previous Year
• Almost 3x more checkouts.
• 4.5% increase in Retention Rate.
• Maintained an ROAS of 4.6, which reached 9.1 at one point during the year.